My secret to personal branding – and why it’s mandatory for everyone

​I can’t believe the month of March is already behind us when I’m writing this post. It’s been a busy and turbulent start of the year for me. The one big question I kept getting these past months is how I managed to get in to the top 10% of social media users – with a Klout score ranging from 60-64. On the other side of the spectrum I’ve also had conversations with people who don’t believe in any of it, and they don’t spend much (or any) time on personal branding at all.

I believe everyone has a personal brand, whether you like it or not. And it can work for you if you take care of it and build it, or against you if you don’t. It doesn’t matter whether you’re an entrepreneur, stay-at-home-mom (or dad) or full-time employee, or something in between. Personally, I’ve received numerous free trips, personalized welcome letters and gifts in hotels, and other cool perks – all simply because of my social media following and the personal brand I’ve built around it. And that’s not meant to impr…