Why You Should Charge A Premium Price As A Creative Entrepreneur

How much is the service you provide worth? What do you charge people for your time, or for your work? It’s not about some finite equation, such as labor plus price of materials minus discounts and coupons. It’s not just about the time that it takes for you to get the job done. It’s all about the solution you are delivering to your clients. It’s about the value that you offer them. What is the real value of the what you provide?

In my Happiness book I share my story about struggling with finding the right price point in my fine art photography business. While I find artists and creative entrepreneurs often struggle with this the most, it applies to anyone who is in business for themselves:

One of the reasons I wasn’t selling enough to keep my business afloat was that I had priced myself out of the market. I had priced my art at a level that I was comfortable with when buying wall decorations. Except, in addition to some of my own favorite travel memories, my “wall art” consisted of mass …