Cash Flow Is The Life Blood Of Every Business
Imagine we were in a room full of small business owners and we asked them all one simple question. “What is the one thing your business needs the most to survive and grow?” You’d get a variety of answers. “A product or service people want.” “A large number of loyal customers.” “A solid business plan.” “A prime location.” “Effective marketing.” All of these answers are true. But there is one need central to every business: the need for available cashflow. Cashflow is the lifeblood of any business. Without money, no business owner can keep their doors open.
Keeping The Engine Running
Cash to business is like fuel to a car. You need to have enough in the tank to start the engine, and you need to maintain enough in the tank to keep it running. Only when there’s enough fuel, the car (your business) will take you where you want to go. If you run out of gas (available cashflow) at any point along the way, well… we all know what will happen.
Where can a business owner get the cash he or she need…
Keep reading with a 7-day free trial
Subscribe to Living by Experience to keep reading this post and get 7 days of free access to the full post archives.