3 simple reasons why I don’t advertise on social media

After attending a webinar the other day I was persuaded to give social media advertising another try. Getting your posts noticed on Facebook (or social media in general) isn’t necessarily easy. I’ve spent thousands of dollars contributing to Mark Zuckerberg’s vacation fund in the past without mentionable results (not even a postcard), and for a long time I wasn’t planning on giving that another try. But I did.

The reason a lot of people have signed up for my social media masterclass is that they’re having issues driving traffic and engagement from their social media activity.  Many complain that their posts on Facebook are only seen by about 7% (or less) of their “fans” on Facebook. To make those numbers juicer, they’re thinking of “boosting” their posts or using advertisements to drive additional fans towards their Facebook page (Living by Experience has one too, by the way – you can “like” us here). But advertising is not the approach I teach participants of my online social media in…