How I lost money with crowdfunding

One of the things I like to do on my blog is share stories about what works for me as an artrepreneur. But this time I have one that did not quite work for me so well: crowdfunding. I actually managed to lose money by running a campaign on popular crowdfunding site Indiegogo. Which I’m not at all happy about, as I’ve let them know – but of course their customer happiness team is hiding behind their “terms and conditions”. Which didn’t make me happy at all. After some back-and-forth emailing and no movement on their part I concluded maybe I missed the fine print, which obviously would have been my bad. Sorry. But I’m happy to help my fellow artrepreneurs and be your guinea pig: behold as I share the tale of my crowdfunding failure with you, hoping you’ll do better than I did.

First of all – the big problem with crowdfunding is that all the major sites provide you with the platform to collect money. They do not at all help to drive traffic to your campaign. Over the course of my campaign…