Success in business starts with humility

In my Happiness book I wrote about having the right attitude to happiness, and success. One of the biggest dangers I’ve seen with people and business is how they move forward when they have already experienced success in the past. Not that success itself is the problem, but in some cases it’s the attitude it can bring. Many of those who have succeeded approached their business with a learners mentality. They want to find out everything there is to know about their industry, test out new things and if it works, they feel pretty good about themselves.

However, once some have had a taste of that success, they start to feel “overly optimistic” about their future, they forget what got them there in the first place and feel that they can do nothing wrong. They’ve already succeeded, and think: “I can do it again.”

You’re probably familiar with the statistic that 9 out of every 10 businesses fail in the first 5 years. If you think that your success as a “serial entrepreneur” will be running by …