Less is More: Why You Should Probably Get Rid of Most Apps You Use in Your Business

Simplify Your Tech Stack: My Top 3 Must-Have Apps and Services for Business and Travel

Have you ever counted the number of apps on your phone?¹ With new apps and digital tools being introduced every day, it’s easy to fall into the trap of downloading and trying everything that promises to make your life easier. But the truth? Most of them don’t, and some of them may make life harder. When it comes to building a successful business or personal brand, think “less is more”. The fewer distractions you have, the more you can focus on what truly matters: reaching your most important goals and enjoying the process. Which apps are the right ones to help with just that?

The Power of Focus in Business and Life

Simplifying my tech stack is an ongoing process. I may try something for a while, but then get rid of it if it doesn’t work (or I don’t like it). Fewer apps means more focus. I hate being bogged down by constant notifications or wasting time figuring out how to make yet another app work for me. Instead, I streamlined my process with a select few tools that do their jobs extremely well.

Keep it simple. The right tools, used together effectively, can become the Swiss Army knife of your digital presence. It’s never about a single technology, but about your integrated system as a whole and how you use it.

Having the Right Tools Can Make All the Difference

I like to cook, and one of the best pieces of advice I ever received was to invest in a good set of knives. It’s not just about having the right skills, but also having the right tools — and keeping them sharp. The same goes for business. Even though I have a background in technology, I’ve stopped trying to control everything myself. By focusing on what I enjoy and what matters most, I’ve found tools that save me time and help me manage my online presence with ease.

Below, you can unlock the three essential apps and services I rely on daily. They help me build my "lifestyle of business," whether I’m working with clients, sharing travel tips, or scaling my online presence.

Less is More: The Business Apps That Matter

When it comes to running a streamlined business, I’ve narrowed my core toolkit down to a few essentials which I use almost every day: