Lessons learned from a photography website gone wrong

In one of the travel photography shows I participated in, I ended up having a conversation with a fellow photographer I had not seen for quite some time. She was just starting out in landscape photography, and had joined my photography class to learn my tricks of the trade. After all, especially in the art world, competition is a thing of the past. We’re here to help each other out.

After catching up on her progress, she started talking about her photography website. She had just launched her new site, custom built only a few months ago, to promote her best new work. She asked me to have a look at her new site, and let me know what I thought of the design and functionality.

What I found in reviewing the site is what I see happen often in artist websites. The website did not have a clear call to action of what the visitor needed to do in order to obtain a fine art print of one of my friends photographs. In this particular instance, the goal of the website should have been to show visitor…