Small Business Owners: People want to hear from you – but hate seeing your ads

Are you an entrepreneur or small business owner? Relax. People actually want to hear from you. They just HATE seeing your ads. Research shows time and time again that they think there’s too many, they’re too intrusive, and all the tracking is downright creepy. It’s not for no reason that Facebook appears to be constantly answering questions in one privacy investigation after another. Sure, some of the breacher were due to their third party app developers, but nobody can deny they probably know more about you than you like to care about. Anonymized data or not, meaning they cannot link the profile they have of you to your name, the data is still being captured. And when the data is there, someone, at some point, will find a use for it. Whether you like it or not.

Now the real question is whether you, as a small business owner, want to associate yourself with those practices. Sure, marketers tell us “ads are the future”, and as long as your pockets are deep enough there might be a partia…