Why Do Your Business Web Listings Matter So Much?

Have you ever looked up yourself online? Don’t worry. The results don’t really matter. Unless you’re at least a B-list celebrity, most people won’t look you up by name. They’ll look up topics they’re interested in. Products or services your business may offer. Or content you’ve written that resonates with your audience, like a book or blog posts.

But if you have a business with a local presence, things are different. Your web listings matter, and most business owners don’t take advantage of this overlooked marketing channel to stand out in their local area. Long story short, listings are an online summary of essential information for your business. This “summary” is displayed in local search results, and it serves as a powerful tool to help customers find you online and in real life. So they can connect with you, and buy cool things from you.

Here’s what you need to know:

NAP+W

No, my cat didn’t walk across the keyboard. NAP+W is the acronym that explains all the information that should b…