Why Most Marketing Attempts Fail And How To Fix The Problem

When was the last time you saw an ad for something, and actually decided to buy it? If you’re anything like me, the answer is probably “never”. This is unsurprising. It’s not the 1990’s anymore, after all. The world has changed since, but the way we build and run businesses hasn’t necessarily caught up with reality. In the new era of social media, traditional marketing is dead. People have a natural aversion to being sold to by faceless, impersonal brands that are just hanging out on social media to make a profit. People are inundated with information, and traditional marketing doesn’t establish trust, or authenticity. Business owners have to find new ways to give their brand a human face, to capture the attention of social media users and win their trust.

Pens and jackets

Some business owners believe branding is a simple matter of pasting a logo and vision statement on a website and related promotional items. I’m no different and love a pen or (even better) jacket with my logo. Those a…