Why Social Media Ads Are A Waste Of Your Time And Money

Ever since my iPhone started tracking how much time I spent by looking at the screen and reporting my total “screen time”, I’ve become awkwardly self-aware of how much time I could have left in the day working on things I actually cared about. And even with that knowledge, I feel like I spent far too many hours dealing with Facebook this week.

The issues ranged from managing social media ads (full disclosure: for a client, not for me), to reviewing and updating non-performing posts. There were even a few attempts to connect with people who interacted with our pages. The highlight was a job applicant sending a message on chat, saying “screw you”. Needless to say, he (or she) did not get selected for the interview.

Online marketing is such a fun place.

Revealed: What Facebook is collecting about you

The question I ask myself is this: how come are we collectively submitting to Facebook’s every whim? Last I checked they didn’t pay me – it’s quite the opposite actually. They make money off my …